The latest episode of ºìÌÒÊÓÆµâ€™s webinar series Launchpad will focus on marketing strategies for tech scaleup companies.

Launchpad, brought to you in association with Tyto PR, reveals what it takes to scale a successful technology startup via honest conversations with entrepreneurs, investors & other key industry players who have a story to tell.

Co-hosts Jonathan Symcox, editor at ºìÌÒÊÓÆµ and BusinessCloud, and Tyto PR MD Nick Taylor will be joined by three marketing leaders at fast-ºìÌÒÊÓÆµ UK firms to discuss their approach to both brand awareness and demand generation.

Helen Miall is CMO at VIOOH, a tech platform born within out-of-home advertising giant JCDecaux which connects programmatic buyers and sellers via a marketplace; Gavin Peters is VP marketing at modular cloud insurance platform Genasys; and Charlie Gilbert is VP marketing communications at real-time payments network Volt.

The episode covers:

• Differences & synergies between brand awareness & demand generation

• The increasing number of people in the buyer journey

• The rise of account-based marketing; breaking down silos

• Sweating assets & the importance of use-cases

• ‘Doing more with less’ in a challenging economic environment

• How marketing helps with recruitment & retention

• Practical tips for tech companies looking to scale up their marketing – ‘Rocket Fuel’