The latest episode of ºìÌÒÊÓÆµâ€™s webinar series Launchpad will focus on marketing strategies for tech scaleup companies.
Launchpad, brought to you in association with Tyto PR, reveals what it takes to scale a successful technology startup via honest conversations with entrepreneurs, investors & other key industry players who have a story to tell.
Co-hosts Jonathan Symcox, editor at ºìÌÒÊÓÆµ and BusinessCloud, and Tyto PR MD Nick Taylor will be joined by three marketing leaders at fast-ºìÌÒÊÓÆµ UK firms to discuss their approach to both brand awareness and demand generation.
Helen Miall is CMO at VIOOH, a tech platform born within out-of-home advertising giant JCDecaux which connects programmatic buyers and sellers via a marketplace; Gavin Peters is VP marketing at modular cloud insurance platform Genasys; and Charlie Gilbert is VP marketing communications at real-time payments network Volt.
The episode covers:
• Differences & synergies between brand awareness & demand generation
• The increasing number of people in the buyer journey
• The rise of account-based marketing; breaking down silos
• Sweating assets & the importance of use-cases
• ‘Doing more with less’ in a challenging economic environment
• How marketing helps with recruitment & retention
• Practical tips for tech companies looking to scale up their marketing – ‘Rocket Fuel’